Adobe Systems Incorporated (ADBE) Bets On Digital Media And Digital Marketing

President and CEO Shantanu Narayen of Adobe Systems Incorporated (NASDAQ:ADBE) in an interview on CNBC, shared his views on the software firm’s business outlook.

Mr. Shantanu Narayen said that it has been a great year so far for the company.

“We have been leaders in two explosive growth categories. Both digital media where the amount of content that is being created, whether it’s websites, mobile applications or video on the web is exploding. We are driving that and innovating with our creative cloud offering and digital marketing, which is a nascent business, but now a billion dollar business for us, completely on the cloud.”

The President and CEO also explained that Adobe Systems Incorporated (NASDAQ:ADBE) is effectively “capitalizing and driving on these great technology shifts” which are occurring in the industry today. He also agreed that his company has successfully managed to transition into the Cloud, as demonstrated by the steady increase in its user subscription numbers by indicating that  “Pace of innovation has been certainly faster” and  cloud offerings of Adobe Systems Incorporated (NASDAQ:ADBE) are “better offerings for the customer.”

Talking about growing the company’s business, Mr. Shantanu Narayen spoke about how their new cloud offerings have managed to “attract new customers to platform” and “Migrate existing customers from the creative to the new creative cloud platform”.

Alluding to the recent data breach that has occurred recently at Adobe Systems Incorporated (NASDAQ:ADBE) how they addressed the situation, Mr. Shantanu Narayen explained:

“There is a significant attention that we are paying to cyber security. We are collecting data on behalf of our customers with our marketing cloud, and I think people, while this is the reality of the business, the way we address that, we got a lot of customer giving us feedback that we were transparent and we were direct with them and it really did not have any material impact on their business.”

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