Domino's Pizza, Dunkin' Donuts employees become agents of change

More than 27,000 employees of Domino’s Pizza and Dunkin’ Donuts, which are a part of Jubilant FoodWorks Limited (JFL), on Wednesday, initiated an awareness campaign among citizens towards keeping one’s immediate surroundings clean.
"Realizing the importance of individual ownership and the correct attitude towards taking responsibility, the JFL group has envisioned 'Be The Change' – a nationwide attempt to inspire behavioural change aimed at supporting the 'Swachh Bharat Abhiyan,' starting with the immediate vicinity of own restaurants," a press release said.
The announcement was made at 'Swachhta Diwas' celebrations__ a program designed to celebrate the spirit of behavioural change. 'Swachhta Diwas' was celebrated by Domino’s Pizza and Dunkin’ Donuts employees along with local stakeholders across various cities, where the teams pledged to be change agents and taking the movement forward.
To facilitate behavioral change, Jubilant FoodWorks has devised multiple programs targeted at the various stakeholders of the society that are at a different level of consciousness about their responsibility towards hygiene and cleanliness. The organization will conduct continuous consumer dialogue at the retail level to keep educating consumers about personal hygiene and cleanliness. It will also run a rag-pickers development program for the social upliftment of rag picker families in Delhi, Mumbai and Kolkata. Domino’s Pizza and Dunkin’ Donuts employees will hold awareness camps in schools to propagate this agenda among school children. Jubilant FoodWorks will also install dustbins and build toilets in public places to enable people to keep their surroundings clean.
"Be The Change is a movement that showcases the commitment of Jubilant FoodWorks as well its 27,000+ employees of Domino’s Pizza and Dunkin’ Donuts to become change agents and drive awareness among the citizens of the country towards individual ownership and responsibility towards keeping one’s immediate surroundings clean. The initiative aims at bringing about a behavioral change among the various segments of the society to enable a holistic transformation" said the press release.