26 March 2015
City Centres Ajman, Fujairah, and Sharjah reached high customer service scores, following third party investigation and internal evaluations

UAE - Employees of Customer Service Desks at the Northern Emirates malls of Majid Al Futtaim--the leading shopping mall, retail and leisure pioneer across the Middle East and North Africa--achieved the high score of 85% in customer satisfaction when investigated by the third party company i learn, and additional internal evaluations.

City Centres Ajman, Fujairah and Sharjah reached a particularly high score, when an exercise was conducted in late 2014 by representatives of i learn, a third party research mystery shopping company. As the experts visited the customer service desks across all Majid Al Futtaim shopping malls, they evaluated the quality and professionalism of the service as well as levels of accessibility, friendliness, timeliness and efficiency.

Fuad Mansoor Sharaf, Senior Director of Property Management at Majid Al Futtaim - Properties said: "The whole team prides itself on providing helpful and friendly service to its customers and these results are a testament to the continuing efforts of our employees in striving for the very best. Courteous, efficient and consistent customer service is key for creating great moments for everyone, everyday, and the team is determined to outperform the market standard and maintain an optimal level of customer service."

Contributing to the investigation of the third party mystery shopping company, an internal evaluation by Majid Al Futtaim also helped to monitor the quality of customer service provided to the visitors of the lifestyle destinations. Additionally, more than 3150 visitors participated in a survey evaluating all 20 customer service team members, based on direct interactions. Positive feedback was notable through the detailed customer survey comments, highlighting the service excellence and incomparable teamwork of Majid Al Futtaim's customer service staff.

With all three measurement tools--the investigation of the third party mystery shopping company, Majid Al Futtaim's internal evaluation, and the direct feedback from visitors' surveys--customer service staff achieved the high score of 85% in customer satisfaction.

The Majid Al Futtaim Customer Service Team Recognition program aligns supervisory actions, accomplishments, and behaviours: incorporating values of passion and togetherness. The program seeks to recognize individuals for tangible accomplishments in providing a positive work climate, ensuring inclusion, and creating a culture of collaboration that supports career growth and professional development.

Base on the evaluations, a selected number of employees were merited for providing highly professional customer service experiences and were rewarded with 'Star of the Month' and 'Star of the Year' titles for their passionate work ethic. Over 100 hours of extensive training counted for the excellent customer service skills of the team, which was evident in the results for the Majid Al Futtaim malls.

-Ends-

About City Centre Ajman 
City Centre Ajman is the largest shopping and entertainment destination in the emirate with 30,000sqm of retail space, welcoming more than 9 million visitors yearly. The mall is home to more than 70 international and local brands including Ajman's largest Carrefour hypermarket, a 6-screen VOX Cinemas and a Magic Planet as well as 18 multi-cuisine dining outlets to complement the mall's lifestyle and value-oriented retail mix. City Centre Ajman opened in 1998 and is conveniently located on Sheikh Zayed Street. The mall is owned and managed by Majid Al Futtaim, the leading shopping mall, retail and leisure pioneer across the Middle East and North Africa.

For more information, please visit: www.citycentreajman.com or www.facebook.com/CityCentreAjman

About City Centre Fujairah
City Centre Fujairah is the first and largest premium lifestyle shopping destination in the emirate, with 35,000sqm of retail space, attracting more than 4 million visitors annually. City Centre Fujairah offers 105 value-oriented brands including the emirate's largest Carrefour hypermarket plus a unique mix of fashion, lifestyle, electronics, and homeware stores. The mall's leisure offering includes 19 international dining outlets, an 11-screen VOX Cinemas, and a Magic Planet. In 2013, City Centre Fujairah was recognized as the emirate's first LEED Gold rated building for its environmentally sustainable design. The lifestyle destination won the Silver Award in 2012 for Marketing Excellence for Grand Opening at the Middle East and North Africa Shopping Centre and Retailer Awards. City Centre Fujairah opened in 2012, and is situated at the intersection of the Fujairah-Dubai and Masafi Highway. The mall is managed and owned by Majid Al Futtaim, the leading shopping mall, retail and leisure pioneer in the Middle East and North Africa, in partnership with the government-owned Fujairah Investment Establishment.

For more information, please visit: www.citycentrefujairah.com or www.facebook.com/CityCentreFujairah

About City Centre Sharjah
City Centre Sharjah is one of the emirate's largest and leading shopping destinations, attracting more than 11.5 million visitors annually. With more than 120 international brands covering 38,000sqm of retail space, City Centre Sharjah offers mid-market retail mix of lifestyle, electronic and convenience-oriented stores such as Carrefour hypermarket, H&M, New Look, Sun & Sand Sports, and Splash. The mall's leisure offer includes 16 diverse dining outlets and a Magic Planet. In 2014, City Centre Sharjah received a Silver Award for Marketing, Sales and PR excellence at the Middle East and North Africa Shopping Centre and Retailer Awards. Recently, City Centre Sharjah announced an AED 200 million redevelopment to introduce 13,500sqm of new retail and leisure space, including a multi-screen VOX Cinemas. City Centre Sharjah opened in 2001, and is located on Al Wadha Street. The mall is owned and managed by Majid Al Futtaim, the leading shopping mall, retail and leisure pioneer across the Middle East and North Africa.

For more information, please visit: www.citycentresharjah.com or www.facebook.com/CityCentreSharjah

About Majid Al Futtaim
Founded in 1992, Majid Al Futtaim is the leading shopping mall, retail and leisure pioneer across the Middle East and North Africa (MENA).

A remarkable business success story, Majid Al Futtaim started from one man's vision to transform the face of shopping, entertainment and leisure to 'create great moments for everyone, every day'. It has since grown into one of the United Arab Emirates' most respected and successful businesses spanning 12 international markets, employing 27,000 people, and achieving the highest credit rating (BBB) among privately-held corporates in the Middle East.

Majid Al Futtaim owns and operates 17 shopping malls, 11 hotels and three mixed-use communities in MENA, with further developments underway in the region. The shopping malls portfolio includes Mall of the Emirates, City Centre malls, and also four community malls which are in joint venture with the Government of Sharjah. It holds exclusive rights to the Carrefour franchise in 38 markets across Middle East, Africa and Central Asia, operating a portfolio of over 55 hypermarkets and over 65 supermarkets in 12 countries. 
 
Majid Al Futtaim operates 129 VOX Cinema screens and 17 Magic Planets across the region, in addition to iconic leisure and entertainment facilities such as Ski Dubai and iFly Dubai, among others. Majid Al Futtaim launched the first LEGO-certified store in the Middle East and is parent to the consumer finance company issuing 'Najm' credit cards, a fashion retail business representing international brands such as Abercrombie & Fitch, Juicy Couture and Halston Heritage, and a healthcare business. In addition, it also has a joint venture operation with Dalkia and has recently expanded into food and beverage in partnership with Gourmet Gulf.


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© Press Release 2015