Pursuits
Mini Plans to Reduce Lineup to Five ‘Superhero’ Cars
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Bayerische Motoren Werke AG has decided that Mini has gotten too big and will shrink the compact brand’s lineup to five models from eight.
The move reverses course after Mini rolled out a series of quirky derivatives like the coupe and roadster two-seaters in recent years. While that strategy sustained sales growth, it added cost and complexity.