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HackerAgency and FCB New Zealand Announce Strategic PartnershipSEATTLE, March 23, 2015 /PRNewswire/ -- Global digital/direct marketing agency HackerAgency announced today that it has entered into a strategic partnership with FCB New Zealand. The agencies will work together to establish a digital/direct marketing practice in New Zealand to better service global accounts. The partnership expands the global footprint of HackerAgency, which currently serves clients from worldwide offices in Seattle, Munich, Prague, Beijing and Shanghai. Photo - http://photos.prnewswire.com/prnh/20150320/183508LOGO The opportunity to capitalize on both agencies' areas of expertise was the catalyst behind this partnership. HackerAgency brings deep experience in one-to-one marketing, a test-and-learn ethos and a data-focused philosophy to the partnership. FCB New Zealand provides deep strategic insights in consumer behavior change and broad category experience in financial services, auto and retail. The partnership enables both agencies to expand their capabilities through knowledge exchanges and creates the opportunity for joint new-business endeavors. "We're thrilled to be working with FCB New Zealand to establish wht we believe will be a powerful direct marketing practice in the country," said Spyro Kourtis, President and CEO of HackerAgency. "The combined talents of HackerAgency and FCB New Zealand will create an exceptional offering mix for global brands looking to maximize their direct and digital campaigns." Brian van den Hurk, CEO of FCB New Zealand, added, "HackerAgency is providing clients across the globe with cutting-edge, data-driven CRM systems. This partnership will enable us to expand our offerings to existing clients and bring our joint services to new clients in New Zealand." About HackerAgency About FCB Media Contact: Cheryl Isen (425) 222-0779 or Email To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/hackeragency-and-fcb-new-zealand-announce-strategic-partnership-300053904.html SOURCE HackerAgency |