Fitbit Comes To India, Starts Pre-Orders On Amazon For Several Products

Fitbit Inc. has announced its sports and activity tracking wristwatches will soon be available in India, and the company is taking pre-orders on Amazon.com’s Indian website.

The eight-year-old company, which recently listed on the New York Stock Exchange, joins a list of wearables makers, from Garmin to Timex to TomTom to China’s Xiaomi Corp. that see India as a growing market.

Fitbit’s cheapest products on offer in India are the Fitbit Zip -- a clip-on activity tracker for 3,999 rupees ($63) and the Flex, a wristband that will also monitor sleep times, for 6,999 rupees.

In the mid-range are two versions of the Fitbit Charge, which offers a display that shows various notifications and hooks up with most well-known smartphones. The Charge starts at 9,990 rupees and for those interested in a wrist-based heart-rate monitor integrated into the watch, the Charge HR will set you back by 12,990 rupees.

The company categorizes its various products as those that track “everyday,” “active” and “performance” fitness. For those interested in the performance category, there’s the Fitbit Surge, with built-in GPS, a heart rate monitor and the works. The watch will initially be available in black, in India, at 19,990 rupees.

There is also the Aria, a smart scale costing 9,990 rupees that can be programmed to recognize as many as eight users and will use wireless syncing to upload data on weight, body mass index and other related data that can be tracked using Fitbit’s app on the smartphone or on its website.