Home Page
Features ·Five Things

Facebook and the Fed — 5 things to watch for this week

BYLaura Lorenzetti
While the video game industry is still dominated by men, the number of women in power at video game companies is growing. But it's not growing as quickly as it should, given the acceleration of female players around the world, says Wanda Meloni, founder of M2 Research. Women currently comprise less than 15% of the games industry. In contrast, research firm Newzoo has found that of the 1.2 billion people playing video games globally, 46%, or 570 million, are female, with the highest share of women playing in Latin America (49%) and the lowest in Asia-Pacific region (43%). "In the U.S., around 170 million Americans play online, mobile, PC, or console games," said Peter Warman, founder of Newzoo. "Almost half, 48%, of these gamers are female." Warman notes the majority of female gamers -- 55% of them -- is older than 30. The most popular platform to play games on are smartphones and tablets, according to Newzoo research. Three out of four American female gamers, or 61.7 million women, play games on their mobile device. In the video game industry, Meloni found that there are slightly higher numbers of women working in casual games. She also found more women entrenched in the non-entertainment serious games sector. Women tend to be more dominant in executive production and management rolls where they can oversee the process. Where they fall short is in the more technical capacity of programming and audio design. "Aside from getting more women to view games as a positive career option for them, we need to support them in all areas of production, design and development," said Meloni. "Additionally, we need to work on pay equity and more positive mentoring activities." Here are 10 powerful women in games today, any of whom would serve as good role models for female gamers looking to enter the interactive entertainment work force.
While the video game industry is still dominated by men, the number of women in power at video game companies is growing. But it's not growing as quickly as it should, given the acceleration of female players around the world, says Wanda Meloni, founder of M2 Research. Women currently comprise less than 15% of the games industry. In contrast, research firm Newzoo has found that of the 1.2 billion people playing video games globally, 46%, or 570 million, are female, with the highest share of women playing in Latin America (49%) and the lowest in Asia-Pacific region (43%). "In the U.S., around 170 million Americans play online, mobile, PC, or console games," said Peter Warman, founder of Newzoo. "Almost half, 48%, of these gamers are female." Warman notes the majority of female gamers -- 55% of them -- is older than 30. The most popular platform to play games on are smartphones and tablets, according to Newzoo research. Three out of four American female gamers, or 61.7 million women, play games on their mobile device. In the video game industry, Meloni found that there are slightly higher numbers of women working in casual games. She also found more women entrenched in the non-entertainment serious games sector. Women tend to be more dominant in executive production and management rolls where they can oversee the process. Where they fall short is in the more technical capacity of programming and audio design. "Aside from getting more women to view games as a positive career option for them, we need to support them in all areas of production, design and development," said Meloni. "Additionally, we need to work on pay equity and more positive mentoring activities." Here are 10 powerful women in games today, any of whom would serve as good role models for female gamers looking to enter the interactive entertainment work force.
Photo: Getty

Hello friends and Fortune readers.

Earnings season continues with yet another busy week of reports. We’ll see how major consumer food companies, like Kraft Foods (KRFT) and Kellogg’s (K), are faring, as well as beverage brands of interest, including Starbucks (SBUX) and Anheuser-Busch InBev (ABI).

There’s also a host of economic data set to be released this week, and people will also be watching carefully to see what happens in New York City after a doctor was diagnosed with Ebola there.

Here’s what to watch out for in the week ahead.

1. The state of social media.

Twitter (TWTR) kicks off the social media company earnings on Monday, and tech watchers will be looking to see if the platform has added more users and increased its monetization of ads. Anything between 14 million and 17 million additional monthly active users are expected during the third quarter. Analysts anticipate the company will post earnings-per-share of 1 cent on $350.9 million in sales.

Facebook’s (FB) earnings follow on Tuesday. The company’s ad numbers are expected to be strong as advertisers look to cash in on Facebook’s over 1.3 billion monthly active users and improving global click-through rates, which grew 195% year-over-year last quarter, according to a Nanigans report. Analysts expect earning-per-share of 40 cents on sales of $3.1 billion.

Professional social site LinkedIn (LNKD) will bring up the rear on Thursday. Analysts anticipate earnings-per-share of 47 cents on $557.1 million in sales when it reports after market close.

2. Hershey’s reports earnings ahead of the Halloween holiday.

The season of candy is upon us as kids and adults alike put the finishing touches on their Halloween costumes. Chocolate candy sales during last year’s trick-or-treat holiday hit $216 million, about 12% higher than the year prior, according to consumer research firm Packaged Facts.

Look for any indication if this year is expected to be another record-setter when Hershey’s (HSY) reports its quarterly earnings on Wednesday. The Pennsylvania-based company raised prices 8% over the summer—the first price hike in three years. Even so, analysts expect sales to be up year-over-year to $2 billion with earnings-per-share of $1.08.

3. How was the U.S. economy doing last quarter?

Economists slashed their forecasts for third-quarter US economic growth after an extremely volatile first half of the year. They expect gross domestic product to expand 3.1%, slower than the stellar 4.6% showing during the second quarter. The Commerce Department revised its quarterly estimate up further than the initially reported 4% growth. The latest GDP numbers will come out on Thursday, following a host of other economic reports including consumer confidence which is expected to be up ahead of the holiday shopping season.

4. The Federal Open Markets Committee meets behind closed doors.

The FOMC meets Tuesday and Wednesday for one of its eight regularly scheduled meetings during the year. Following its close, the committee will hold a press conference at 2pm Wednesday to share an overview of their conversations. The official minutes, however, will not be released until about three weeks later.

During the Fed’s last meeting, the group pledged to keep interest rates low for a “considerable time,” due to fears of slowing global growth and the risk that a stronger U.S. dollar could hinder national economic growth. Economists and business people alike will be listening for any update to when the Fed plans to raise interest rates, which many anticipate will happen in mid-2015.

5. Does Electronic Arts have anything to say about #GamerGate?

Video game maker Electronic Arts (EA) has stayed mum on the turmoil sweeping through the gamer community. GamerGate, as it’s called, started as an outcry against what some saw as shoddy reporting on the industry and has grown into a full-on gender war. Actress Felicia Day had her personal information revealed after she spoke out against misogynistic threats, while NFL player Chris Kluwe was untouched after his scathing comments of the festering sexism. That’s only one example of the high tensions and targeted attacks that have plagued the community recently. (Here’s a good overview of GamerGate, if you’re just getting caught up.)

Electronic Arts reports its third-quarter earnings on Tuesday, and analysts expect it to report earnings-per-share of 53 cents on sales of $1.2 billion. More importantly, though, many will be listening carefully on any response to the battle raging in the gamer industry.

Editor’s note: An earlier version of this story stated that Burger King Worldwide reports earnings this week. In fact, the fast-food chain will report its results on Nov. 4.

Go behind the headlines of the week's biggest business news with the Fortune newsroom every Saturday with The Reader. Sign up for free.

Latest in Features

Most Popular