LOCAL

Jack in the Box group raises $41k for March of Dimes

Rene Ray De La Cruz
rdelacruz@vvdailypress.com
Envision Foods, a Jack in the Box franchise group, presents a check for over $41,000 to the Inland Empire March of Dimes organization on Wednesday, Aug. 6. The group raised money thanks to the help of Marketing Manager, Cassey Fisher, far right, as well as employees from 51 Jack in the Box restaurants. (Kenneth Sousa, Daily Press)

APPLE VALLEY — The March of Dimes took a big step forward in its efforts to help ensure stronger, healthy babies after the nonprofit received a large donation by a local fastfood franchise group.

“Envision Foods and its Jack in the Box group blew us away when they told us that they raised $41,000,” said Chris Huyett, executive director for the Inland Empire March of Dimes. “We were shocked, thrilled and bouncing off the walls screaming when we found out. Envision completely rocked it.”

Representatives of Envision and the MOD took turns taking pictures with the large check in front of the Apple Valley restaurant in the Jess Ranch Marketplace on Aug. 6.

Huyett said the entire Envision team, led by owners Terry Shindle and Hamid Sharafatian and Marketing Manager Cassey Cinqmars Fisher, helped raise the money by selling specially designed MOD pins at 51 store locations for $1 a piece.

There are four Jack in the Box locations in Apple Valley.

“This is the first year Jack in the Box partnered with us, so in their rookie year they hit it out of the park,” Huyett said. “They are also doing a fall (season) campaign during World Prematurity Awareness Month in November.”

Shindle said the company’s “corporate culture” drives their business to give back to the community.

“We care about our employees and the community,” Shindle said. “It builds pride in our employees and the entire company when they are involved in helping the March of Dimes and other organizations.”

Shindle said Envision’s marketing department designed the metal pin, which includes a purple ribbon with a set of baby footprints printed under the March of Dimes logo and script.

“The special pins quickly became a conversation piece in the community,” Sharafatian said. “Instead of handing out round paper stickers, the March of Dimes now has a pin.”