Window Of Opportunity: Server 2012 Migration

By Michael Moreland, Worldwide Product Marketing Manager, Crucial, a global brand of Micron Technology, Inc.

Insights for channel partners as they look toward the Windows Server 2003 support deadline

On July 14, Microsoft will terminate support for Windows Server 2003. While some customers may be concerned about the migration, it’s an opportunity for resellers to help ease any fears about the transition. At the 2014 Worldwide Partner Conference (WPC), Microsoft Office Corporate Vice President John Case said that there were still 22 million instances of Windows Server 2003 running worldwide which means there is an opportunity for solution providers to upgrade customers in a number of ways. By helping your customers fully understand the implications of Windows Server 2003 end of life, you can create a sales opportunity while navigating your customers through a process they are reluctant to take on by themselves. Here’s what you need to know in order to be successful.

Migration Madness

Similar to the Windows XP migration, many customers are hesitant to upgrade. Windows Server 2003 is still performing well, and for some organizations, the cost of migration might impose a financial commitment that they are just not prepared to make. Although servers running Windows Server 2003 will continue to run as usual, albeit less secure, it stills pays to talk with your customers about the specific risks they may face if they don’t migrate to a new operating system. This is a great opportunity for solution providers to be a continued resource for those who are concerned or need guidance during the server OS transition.

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