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Boiron Spain Deploys Cegedim's Mobile Intelligence for iPadMar 19, 2012 (Close-Up Media via COMTEX) -- Cegedim Relationship Management announced that Boiron Spain is fully deploying Mobile Intelligence for iPad via SaaS as their next generation CRM solution for their Specialty commercial teams. Cegedim Relationship Management is a provider of pharmaceutical-specific customer relationship management (CRM) solutions with a 37 percent global market share. According to a release, Europe faces increasing healthcare costs that pose new challenges in an already difficult economic climate. As a result, countries are employing cost curbing initiatives such as requiring doctors to prescribe generic drugs and emphasize self-care alternatives to their patients. Boiron Spain is leveraging this market shift to increase its leadership of the homeopathic market by investing in game-changing CRM solutions that optimize commercial productivity, and enable better targeting and segmentation strategies. Mobile Intelligence empowers Boiron Spain with the ability to connect with their distinct stakeholders market via a 360-degree view of customer databases. Additionally, Boiron commercial teams now benefit from transparent knowledge of stakeholders, coupled with the iPad's functionality of vivid multimedia presentations, in order to ensure high-impact interactions. Boiron's agreement also includes access to OneKey, a reference database of healthcare professionals. The cloud-based, integrated CRM solution suite of Mobile Intelligence powered by OneKey enables companies to enhance their marketing strategies while maximizing overall commercial effectiveness. "We designed Mobile Intelligence for iPad with an exceptionally flexible architecture that allows unique companies such as Boiron to mold the solution to the exact needs of their business model," said Stefan Janssens, President Europe, Middle East and Africa for Cegedim Relationship Management. "Our newest version of Mobile Intelligence features increased offline functionalities and improved flexibility that delivers added value to very diverse companies within the spectrum of the Life Sciences industry." More Information: www.cegedim.com/rm ((Comments on this story may be sent to [email protected])) [ Back To TMCnet.com's Homepage ] |