By
Rebecca Gibson |
AOL has launched a new branded entertainment series in partnership with Carnival Cruise Lines starring comedian George Lopez, who serves as the cruise line’s curator of comedy.
As part of the Laughs on Deck series, Lopez boarded three Carnival ships and worked undercover as a sushi chef at Bonsai Sushi, served customers in Guy’s Burger Joint, made burritos at BlueIguana Cantina, and crafted custom cocktails at Alchemy Bar. He also served as a recreation director assisting guests at SkyCourse and led the Seuss-a-Palooza Parade, part of the line’s popular fleet wide Seuss at Sea programme
“Creating this series with AOL has taken my existing relationship with Carnival Cruise Lines to the next level,” said George Lopez. “When I started as creative director of comedy for Carnival’s Punchliner Comedy Clubs, the goal was to showcase the most hilarious comedians at sea to guests on board. ‘Laughs on Deck’ takes that a step beyond by bringing laughs straight to the vacationers. I jump at the chance to interact directly with my fans and getting to do it in such an inventive way was a blast.”
The first two episodes of the new AOL series are now available, while four additional episodes will be published in the coming weeks.
“As digital video continues to rise as the preferred medium and blends with the traditional idea of television, brands need to arm themselves with robust content strategies,” said Nate Hayden, VP of originals and branded entertainment at AOL. “Carnival Cruise Lines has both a compelling story and a brand that consumers know and love. Those key elements, combined with the comic genius of George Lopez, make the ideal candidate for a branded series.”
Carnival has previously acted as a brand sponsor for AOL Original Laugh Lessons with Kevin Nealon.