A Decade of Making Roads Safer at Toyota's Fuji Speedway Safety Education Center

Toyota City, Japan, May 26, 2015 - (JCN Newswire) - mobilitas, Toyota's flagship safety education center located near Mt. Fuji at Fuji Speedway in Shizuoka Prefecture, Japan, turned ten in April this year. Since its inception, the facility has served over 50,000 people while aiming to raise awareness of the importance of traffic safety through a unique combination of classroom instruction, practical driving training and other activities.

Toyota Safety Education Center mobilitas

Acknowledging the milestone, President Akio Toyoda commented: "I would like to express my gratitude to everybody who has visited mobilitas, and to the partners who have supported our work. Due to the wide variety of programs available, visitors can learn the importance of safety and also experience the fun of driving. As an automaker, safe driving is of paramount importance to us. With your help, we will continue to make it our priority."

Toyota believes that the elimination of traffic fatalities and injuries is the ultimate goal of a society that values mobility. In order to meet that goal, safety activities need to focus on three key areas: people, cars, and the traffic environment. mobilitas focuses primarily on one part of that equation: people.

On weekdays, the center chiefly caters to corporations and other groups, while members of the public typically visit on weekends. Toyota Driver Communication courses have in fact been held since 1987, but were relocated to mobilitas since the facility opened in 2005.

To celebrate its tenth anniversary, mobilitas is running a special campaign from June 1, 2015 to March 31, 2016. All participants who attend a course during the campaign will be presented with a small gift. In addition, students will be eligible for 50% discounts on some courses, with the goal of making the facility's activities available to less experienced drivers.

Toyota Safety Education Center mobilitas
Address: 694 Naka-Hinata, Oyama-cho, Sunto-gun, Shizuoka Prefecture
Website: http://www.toyota.co.jp/mobilitas/ (Japanese only)

About Toyota

Supported by people around the world, Toyota Motor Corporation TM, has endeavored since its establishment in 1937 to serve society by creating better products. As of the end of December 2013, Toyota conducts its business worldwide with 52 overseas manufacturing companies in 27 countries and regions. Toyota's vehicles are sold in more than 170 countries and regions. For more information, please visit www.toyota-global.com.

Source: Toyota

Contact:

Toyota Motor Corporation
Public Affairs Division
Global Communications Department
Tel: +81-3-3817-9926

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