Zillow Taking Page From GrubHub Speeds Profit: Real M&A

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Zillow Inc. and Trulia Inc. shareholders have reaped $1.9 billion in two days from a deal that hasn’t been announced yet. That may be just the beginning.

Investors are cheering a merger of the No. 1 and No. 2 U.S. real estate websites after Bloomberg News reported an agreement may be announced as soon as next week. To gauge just how beneficial a tie-up of Zillow and Trulia might be for shareholders, Telsey Advisory Group says to look to last year’s merger of GrubHub Inc. and Seamless. GrubHub, which offered a service almost identical to that of Seamless, has surged 36 percent since going public in April, outperforming the Bloomberg Initial Public Offering Index.