Dive Brief:
- A study published in the Journal of Chicago Oncology may show a possible link between citrus consumption and malignant melanoma of the skin.
- However, the researchers aren't recommending that consumers stop buying citrus, since it is still an important part of a healthy diet.
- "The researchers used data on more than 63,000 women in the Nurses’ Health Study and 41,000 men in the Health Professionals Follow-Up Study, both of which ran from the mid-1980s to 2010," reports Eurofuit.
Dive Insight:
Citrus companies and brands like Sunkist Growers, Inc. and PepsiCo's Tropicana may take notice of these findings, but whether they do anything about them, such as release official statements or marketing campaigns to combat the findings, is unclear.
If anything, this may give consumers who saw the study a scare the next time they purchase orange juice.