Re-invention key as Campbell's seeks recipe for success

The Campbell Soup Co. has become quite expert on re-invention during the past few years, reworking its recipe for success and re-positioning itself on the world-wide provisions shelf. Photo credit: David McNew/Getty Images

John Lynch

Necessity may well be the mother of invention, but it is even more the mother of re-invention. The company we are dealing with today, the American Campbell Soup Co, has become quite expert on re-invention during the past few years, reworking its recipe for success and re-positioning itself on the world-wide provisions shelf.

Thanks to artist Andy Warhol and over a century of dependability in the grocery store, Campbell Soups became an American icon, but even icons can have their problems.