Re-invention key as Campbell's seeks recipe for success
Necessity may well be the mother of invention, but it is even more the mother of re-invention. The company we are dealing with today, the American Campbell Soup Co, has become quite expert on re-invention during the past few years, reworking its recipe for success and re-positioning itself on the world-wide provisions shelf.
Thanks to artist Andy Warhol and over a century of dependability in the grocery store, Campbell Soups became an American icon, but even icons can have their problems.
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