Dive Brief:
- CVS Caremark Corp. has opened a digital innovation lab to develop and launch a number of new digital strategies and apps.
- The lab will ultimately house up to 100 employees, approximately doubling the size of CVS’ digital team.
- Customers who use the CVS mobile app and ExtraCare rewards program spend four times as much as other customers, the company claims.
Dive Insight:
CVS Caremark has opened its own digital innovation lab to build online and mobile initiatives. Located in Boston, the lab will have the feel of a tech startup, the company says, and house up to 100 employees, or about twice the number of staffers currently developing apps and strategies.
Having experiencing mobile success in with an app and its ExtraCare rewards program, the pharmacy giant is boosting its digital investment with a number of upcoming online and mobile initiatives. “The opening of this Innovation Lab is a significant step forward on this path,” Brian Tilzer, chief digital officer for CVS Health, said in a statement.