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Filing Details

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1062292	Xo Group Inc.	XOXO	Retail-Nonstore Retailers (5960)	133895178

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1106199	David Liu	C/O Xo Group Inc. 195 Broadway, 25Th Floor New York NY 10007		Yes	No	No	No

Reported Non-Derivative Transactions

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
Common Stock	Disposition	2015-05-19	7,500	$16.40	543,525	No	4	S	Indirect	By wife
Common Stock	Disposition	2015-05-20	96,948	$16.46	446,577	No	4	S	Indirect	By wife

Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
No	4	S	Indirect	By wife
No	4	S	Indirect	By wife

Reported Non-Derivative Holdings

Sec. Name	Remaning Holdings	Nature of Ownership	Explanation
Common Stock	643,222	Direct
Common Stock	59,844	Indirect	By GRATs
Common Stock	33,591	Indirect	By GRATs

Footnotes

The price reported in column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $16.07 to $16.68, inclusive. The reporting person undertakes to provide to XO Group Inc., any security holder of XO Group Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
The shares were sold by the reporting person's wife in a privately negotiated share repurchase transaction with the issuer. The repurchase price was the closing market price of the shares on the date of repurchase.
Shares owned of record by GRAT over which the reporting person has indirect beneficial ownership.
Shares owned of record by GRAT over which the reporting person's wife has indirect beneficial ownership.