Bar launches cocktail menu into space

The Beaufort Bar at The Savoy in London has become the first to send its cocktail menu into space as part of an elaborate stunt to promote its new limited-edition serves.

Curated with the help of Bacardi Brown-Forman to showcase brands including Grey Goose vodka and Bombay Sapphire gin, only 1,000 copies of the bar’s pop-up menu have been produced. To mark its launch, one such menu was sent 36km above the earth’s surface to capture this stunning snap with the help of Sent to Space – a unique company than enables its customers to send anything, within reason, into space using a “special balloon”.

“Since we began discussing the concept of our pop-up menu we have always spoken of the importance of it being a symbolic journey,” said head bartender Chris Moore. “Since then it has literally been on its own journey; through design, completion, release and distribution across the globe. This got us thinking: what’s next? Space!”

Moore also decided to send a copy of the menu to all seven of the world’s continents, with only Antarctica waiting to receive its edition.

Last month, a new project to create a “zero gravity” cocktail glass, so that astronauts can enjoy a martini in space, was launched on crowd-funding website Kickstarter.