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LOS ANGELES — LuxeYard, a members-only flash sale site for home furnishings headed by former Archetype CEO Braden Richter, has announced a strategic alliance with buyinvite, one of Australia’s premier members-only private sales sites.
The companies will launch joint sales events featuring each other’s brands to a collective audience of over 2 million members.
"Not only does this alliance give buyinvite’s Australian and New Zealand audience access to U.S. luxury brands, it also lowers production costs for both companies," said Richter, LuxeYard’s CEO. "Additionally, this alliance will give LuxeYard increased buying power with our brands."
For LuxeYard, the partnership represents an international sales channel that extends its distribution to a new, scalable consumer marketplace. Under the agreement, buyinvite will operate sales featuring products from LuxeYard.
LuxeYard says it is a pioneer of "concierge buying," which gives members the power to determine which items will be sold on site, and "group buy," which allows members to lower the price by sharing sale items with friends.
