473  0 Kommentare iSatori Reports Preliminary Third Quarter 2014 Results

GOLDEN, CO--(Marketwired - Oct 31, 2014) -  iSatori, Inc. (OTCQB: IFIT), an emerging leader in the development and marketing of scientifically engineered nutritional supplements for healthier lifestyles, today announced preliminary third quarter results. The purpose of this release is to report preliminary (estimated) third quarter results. The Company will report actual third quarter results in the coming weeks in its 10Q.

The Company is expected to record a net loss before income taxes of $590,929 on total revenue net of returns and discounts of $2,075,786 for the third quarter 2014. Thus, revenue declined 25% over the same period from the prior year. However, for the nine months ended in 2014, total revenue net of returns and discounts was still up 13% over the same period for 2013. The decline in third quarter net revenue was due to three non-recurring issues. First, the Company experienced nearly $300,000 of product returns related to the less-than-expected impact of the product promotional book, Diets Suck! The revenue related to that product may have been lost in the third quarter, but it is not expected to be lost permanently, and the Company expects to profitably sell off the inventory over time with a plan in place to sell that product through other channels. Second, the Company brought on six new outside sales representatives to build up its sales force. The cost related to those new additional sales representatives was borne in the third quarter, but the benefit will be seen in the fourth quarter of 2014 and into 2015. The progress being made by the new sales reps is already evident in the fact that they have increased substantially the number of retail outlets where iSatori's products will be sold as well as increased the velocity of the products in current retail outlets within their territories. Lastly, Dr. Oz testified before Congress in July, and the negative feedback from his testimony slowed down third quarter sales of dietary supplements for the entire industry, but especially those centered on weight loss. Subsequently, heavier than normal promotional trade allowances were used to stabilize sales during the quarter, and as of the first part of October, the Company's retail data indicates sales of weight-loss dietary supplements are beginning to grow again.