(MENAFNEditorial)
Demand for convenience was the key driver for soup. Soft economic conditions in Hong Kong saw consumers fearing for their jobs and in turn spending more time at work. Consumers are thus juggling a more hectic lifestyle with facing less time to prepare meals. Therefore consumers were pushed to seek convenient meal solutions that are easy to prepare. Soup was one beneficiary of this trend with stronger volume and current value growth in 2014 than in 2013.
Competitive Landscape
Campbell Soup Asia Ltd witnessed a slight decrease in value share in 2014. However the company still led soup with an 89% value share. Campbell Soup Asia Ltd managed to generate consumer confidence through its established presence in the category and a wide product range through its flagship brands Campbell and Swanson.
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Industry Prospects
Soup is expected to register a value CAGR of 2% over the forecast period. This represents a faster growth rate than over the review period. As soup is an immature category there is still room for expansion. Demand for convenience is likely to remain the key driver of the category. People in Hong Kong are expected to continue their long-working-hours lifestyles over the forecast period. As a result they have to work late and might not have enough time to prepare meals. The busy lifestyles of consumers underpins sales of soup due to its speed and ease of preparation.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Soup industry in Hong Kong China with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available understand competitive threats with our detailed market analysis and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Soup industry in Hong Kong China our research will save you time and money while empowering you to make informed profitable decisions.
The Soup in Hong Kong China market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology conducted in-country
Our market research reports answer questions such as:
* What is the market size of Soup in Hong Kong China?
* What are the major brands in Hong Kong China?
* Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
* Are consumers moving from traditionally canned and dehydrated variants to more innovative chilled frozen and UHT formats?
Reasons to Get this Report
* Gain competitive intelligence about market leaders
* Track key industry trends opportunities and threats
* Inform your marketing brand strategy and market development sales and supply functions
Partial Table of Contents:
SOUP IN HONG KONG CHINA
Euromonitor International
March 2015
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Soup by Category: Volume 2009-2014
Table 2 Sales of Soup by Category: Value 2009-2014
Table 3 Sales of Soup by Category: % Volume Growth 2009-2014
Table 4 Sales of Soup by Category: % Value Growth 2009-2014
Table 5 Sales of Soup by by Leading Flavours: Rankings 2009-2014
Table 6 NBO Company Shares of Soup: % Value 2010-2014
Table 7 LBN Brand Shares of Soup: % Value 2011-2014
Table 8 Distribution of Soup by Format: % Value 2009-2014
Table 9 Forecast Sales of Soup by Category: Volume 2014-2019
Table 10 Forecast Sales of Soup by Category: Value 2014-2019
Table 11 Forecast Sales of Soup by Category: Value 2014-2019
Executive Summary
Solid Growth Witnessed in 2014
Rising Health Consciousness Led by the Government
Foreign Dominance Remains Strong
Supermarkets Lead Convenience Stores Grow Sales
A Future for Health
Key Trends and Developments
Lower Birth Rates and Smaller Households
Opportunities Arising From the Ageing Population
International Players Have the Edge Over the Local Players
Mainland Tourists: A Boon To the Packaged Food Industry
Foodservice - Key Trends and Developments
Headlines
Trends - Sales To Foodservice
Trends -foodservice
Prospects
Category Data
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2009-2014
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2009-2014
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Impulse and Ingulgence Products - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 16 Sales of Impulse and Indulgence Products by Category: Volume 2009-2014
Table 17 Sales of Impulse and Indulgence Products by Category: Value 2009-2014
Table 18 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2009-2014
Table 19 Sales of Impulse and Indulgence Products by Category: % Value Growth 2009-2014
Table 20 NBO Company Shares of Impulse and Indulgence Products: % Value 2010-2014
Table 21 LBN Brand Shares of Impulse and Indulgence Products: % Value 2011-2014
Table 22 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2014-2019
Table 23 Forecast Sales of Impulse and Indulgence Products by Category: Value 2014-2019
Table 24 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2014-2019
Table 25 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2014-2019
Meal Solutions - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 26 Sales of Meal Solutions by Category: Volume 2009-2014
Table 27 Sales of Meal Solutions by Category: Value 2009-2014
Table 28 Sales of Meal Solutions by Category: % Volume Growth 2009-2014
Table 29 Sales of Meal Solutions by Category: % Value Growth 2009-2014
Table 30 NBO Company Shares of Meal Solutions: % Value 2010-2014
Full Table of Contents is available at:
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