In an investor briefing on Tuesday morning, Kazuo Hirai, CEO of Sony Corp. (NYSE: SNE), said that the company’s entertainment revenues will increase by a third in the next three fiscal years. Or at least, that’s Sony’s plan.

Sony posted a loss of $1.14 per share in its second quarter, which ended September 30, primarily due to a $1.62 billion non-cash charge to goodwill related to its mobile phone business. The company’s Pictures division lost $10 million in the quarter and the Music division posted a profit of $108 million, which Sony said was due to an improvement in equity from its partnership with EMI and reduced costs. In other words, the company’s entertainment business is in a shambles.

So how does Sony plan to increase revenues in its Pictures business from $8.1 billion in fiscal year 2015 that ends in March 2015 to up to $11 billion in fiscal year 2018? Or goose the Music business, which Sony touted to grow from $4.8 billion in the current year to a range of $4.8 billion to $5.2 billion? Here is what the company said:

Sony also announced that it has increased its approximately 250 million U.S. dollars in targeted overhead and procurement savings in its Pictures segment that it announced in November 2013, by 50 million U.S. dollars, for a total of approximately 300 million U.S. dollars. Sony expects these annualized savings to be fully implemented by the end of the fiscal year ending March 31, 2016.

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Best case is that restructuring savings might add $1 billion to sales by 2018. Where is the other $2 billion to $3 billion coming from? Sony’s Music division CFO apparently thinks that pulling Sony’s catalog from advertising support streaming music services like Spotify (the Taylor Swift effect) may be a partial answer, according to a report at The Wall Street Journal:

The key question is, are the free, ad-supported services taking away from how quickly and to what extent we can grow those paid services. That’s something we’re paying attention to as content owners who license our content to the different platforms. It’s an area that’s gotten everyone’s attention.

From Sony’s point of view, though, growth in the Music business won’t make or break the company. At best the company is counting on adding $400 million in annual sales to total revenues in the neighborhood of $75 billion.

Hirai said that the entertainment business is “an important pillar” for Sony due to its “steady flow of profits.” The company is less forthcoming about how it plans to increase operating margin from its current level of 6.6% to 7.8% by 2018.

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The cheer-leading apparently mollified investors who have bid the shares up more than 4.5% in Tuesday’s premarket to $21.20, which will be a new 52-week high if it holds. The current 52-week range is $15.23 to $20.71.

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