Bruegger's Bagels and Jamba Juice are opening nine co-branded stores in the Midwest, East Coast and New England.
Bruegger's Bagels and Jamba Juice are opening nine co-branded stores in the Midwest, East Coast and New England.
The partnership will launch in September and bring the best of both brands together with greater convenience, according to a company press release. Guests can enjoy Bruegger's Bagels' fresh-baked bagels, Vermont cream cheese, premium coffee, sandwiches, soups and salads along with freshly squeezed juices, signature smoothies and protein bowls from Jamba Juice, all under one roof, said Bruegger's Bagels President Paul Carolan.
"We tested our unique partnership with Jamba Juice last fall at our first co-branded location in Storrs Center, near the University of Connecticut campus, and it was an immediate hit," Carolan said. "It became clear that our brands complement each other very well with our mutual focus on freshness and authenticity, and that this partnership offers a way for both brands to extend their reach."
The first co-branded location is expected to open in September with six Bruegger's Bagels bakeries and three Jamba Juice stores to begin the rollout.
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