Harley-Davidson's Project Live Wire expanding globally

Riders around the world will have the chance to add their voices to help shape the future of Project LiveWire, Harley-Davidson's first electric motorcycle, as the company's Project LiveWire Experience tour expands globally in 2015.

Building on the excitement of Project LiveWire's debut last year, select consumers in Asia, Europe, Canada and the United States will have an opportunity to ride and provide feedback on the bike, helping to guide the development of the new motorcycle, beginning this past week with events at Malaysia's Sepang International Circuit.

LiveWire Tour stops in Jacksonville

"Project LiveWire has reset expectations about what a Harley-Davidson motorcycle can be," said Harley-Davidson Chief Marketing Officer Mark-Hans Richer. "The first phase of the Project LiveWire Experience tour provided valuable feedback about the features and experience riders expect from an electric Harley-Davidson motorcycle. This year we're expanding that experience to a global audience to gain even deeper insights from riders to help us shape the future direction of this exciting technology."

While not for sale, the Project LiveWire motorcycle was specifically designed for the purpose of seeking insight into rider expectations of an electric Harley-Davidson motorcycle. The Project LiveWire Experience invites customers to test-ride and learn more about the story of the motorcycle and provide feedback on their experience. Even those who don't yet ride will have the opportunity to feel the power of Project LiveWire through the Jumpstart demo - a simulated riding experience.

In 2014, more than 15,000 customers provided feedback on Project LiveWire, including more than 6,800 who took demo rides, as part of a 30-stop tour across the U.S. and at a special consumer event for Latin American customers in Miami. The tour stopped in Jacksonville last December at Adamec Harley-Davidson on Baymeadows Road.

For more information, visit h-d.com.