Is this a lipstick commercial or a scene from Fifty Shades of Grey? Revlon's racy new S&M clip gets viewers hot under the collar
- Revlon's new lipstick advert resembles a scene from 50 Shades of Grey
- Partially dressed woman undresses man and blindfolds him
- Film noir-style ad 'Love Is On' was created by agency George Patts Y&R
It's a charged scene. A woman wearing just a bra and a flared mini skirt sashays across a room, where a smartly dressed man awaits.
It could be an outtake from a film noir movie of yesteryear or even a discarded scene from the hit recent film Fifty Shades of Grey.
In fact, it's an advert from cosmetics giant Revlon for their latest lipstick. The stylish ad is filmed entirely in black and white, with just a slick of pink visible on the woman's lips.
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Revlon's latest lipstick advert looks suspiciously familiar...
It's shot in black and white, the only colour being the pop of pink on the woman's lips
The video, titled Love Is On, was created by agency George Patts Y&R for the cosmetics company as part of a major rebrand.
Revlon UK's new global tag line, Love Is On, is the label's first major relaunch in more than a decade. The move is said to signal it's intention to inspire love and connect with people around the world on an emotional level.
A spokesperson says: 'The idea for Love Is On grew from our quest to find a universally inspiring emotion. Love is by far and away the most powerful and most positive... Truly, L-O-V-E is at the heart of the word REVLON. And O-N (at the end of REVLON) is about being open or "on".'
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The stylish video features an appropriately jazz-heavy soundtrack.
We see the woman - taking on the role of seductress - pushing the man back onto the couch as he laughs, entranced; the couple then dance around.
The woman indulges in an impromptu selfie session with an old Polaroid camera and seductively emerges with the prints. She flicks them to the man, who's only too delighted to receive them. It's a collection of photos of her lips, painted in various colours of lippie.
Later the woman climbs onto the coffee table in platform heels and almost straddles the man, slowly removing his lie and using it to loosely blindfold him.
She takes some Polaroids of herself and seductively emerges from behind a room divider, presenting them
She then whispers something incomprehensible in his ear through lipsticked lips, and leaves.
The man removes the blindfold and laughs to find she's drawn a heart in the mirror and left a lipstick kiss within it.
Crackling with romance and play, the pair's private encounter is bound to get you all hot and bothered.
We see her apply lipstick several times throughout the clip
She wears just a bra and flared mini skirt, while her love interest is clad in shirt and tie
The woman later pushes him back onto the couch and removes his tie
She gently ties it around his eyes creating a blindfold
Crackling with romance and play, the pair's private encounter is bound to get you all hot and bothered
The woman whispers something incomprehensible in his ear through lipsticked lips, and leaves
The man removes the blindfold and laughs to find she's drawn a heart in the mirror and left a lipstick kiss
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