Hillary Clinton’s Softer Side Shows Up on Pinterest

Cookies have played a part in previous Clinton campaigns: Like the time, in 1992, when Hillary Rodham Clinton faced a criticism when she said, in response to a question about her legal career: “I suppose I could have stayed home and baked cookies and had teas.”

Twenty-three years later, this time in her own campaign for president, Mrs. Clinton pinned a recipe for chocolate chip cookies under the Summer Style category of her brand new Pinterest page.

The page also shows off a “Grillery Clinton” apron (modeled by a young campaign aide) and Iowa cherry pie with the campaign’s “H” logo in the center of the lightly brown crust. (“The cherry on top!” Clinton calls it.)

Clinton has found a welcome outlet on social media, with Pinterest, the picture-sharing platform, being the latest to allow her to display a softer side in a safe and controlled format.

Shortly after she left the State Department, Clinton joined Twitter, using the black-and-white photo of herself wearing dark glasses checking her Blackberry on a military aircraft. Her biography there included “pants suit aficionado” and “TBD,” a wink at her 2016 plans.

Her new Instagram account has become an outlet to poke fun at her pants suit wardrobes or, over the weekend, put a picture of herself arm-in-arm with President Obama when was having week of impressive victories in the Supreme Court.

Mrs. Clinton’s Pinterest page also features categories called “Newest (and best) job: Grandmother” with a picture of herself and Bill Clinton holding Chelsea’s baby, Charlotte, not long after she was born in September, and “Memorable Moments,” with a wedding picture and shots of Mrs. Clinton delivering a speech on women’s rights in Beijing when she was the first lady.