The Futures Company Names Content Marketing Expert, Carrie Parker, Senior Vice President

Yankelovich Alum returns to The Futures Company


CHAPEL HILL, N.C., March 31, 2015 (GLOBE NEWSWIRE) -- The Futures Company, a leading strategic insight and innovation consultancy, continues to strengthen its senior leadership team by announcing today the hiring of Yankelovich alumna Carrie Parker as Senior Vice President in the Advisory Services consulting group. As a senior member of the Advisory Services team, Parker will be a strategic account leader responsible for managing and growing the business by broadening and deepening relationships with key clients.

"We are thrilled to have Carrie back with us at The Futures Company," said Craig Wood, President of the Advisory Services group. "Carrie's deep understanding of our business and her wealth of experience in financial services, digital marketing and branding make her an extraordinarily valuable addition to our leadership team."

Parker joins The Futures Company from American Express, where she filled a variety of management positions over the past several years. Most recently she served as Vice President of Digital Experiences with American Express OPEN, where she led the strategy and execution of digital marketing and brand experiences, including OPENForum.com, ShopSmall.com and all American Express OPEN social media properties. She is a recognized content-marketing expert and was named one of the "Top 10 Brand Editors of 2014."

Parker has extensive experience advising clients on consumer trends and insights. In her previous tenure with The Futures Company (then Yankelovich), she played a pivotal role consulting with clients in industries ranging from retail to CPG to financial services.

Parker received her M.B.A. from Columbia University and also holds a B.S. in Business Administration from the University of North Carolina, Chapel Hill. She recently relocated from Brooklyn, N.Y. to Chapel Hill, N.C., where she now resides with her husband and two young daughters.

For further information contact Emily Parenti at 919.932.8626 or email emily.parenti@thefuturescompany.com.

About The Futures Company

The Futures Company is an award-winning, global strategic insight and innovation consultancy. Unparalleled global expertise in foresight and futures enables The Futures Company to unlock new sources of growth through a range of subscription services and research and consulting solutions.  The Futures Company was formed through the integration of The Henley Centre, HeadlightVision, Yankelovich and, most recently, TRU.

The Futures Company is a Kantar company within WPP with teams in Europe, North America, Latin America and Asia.
www.thefuturescompany.com

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