Mobilizing the Enterprise
Mobile apps are becoming the de facto way of doing business. Both your customers and employees demand them, and you can be sure your competitors are moving to deploy mobile apps to streamline processes both within the organization and outside to engage both customers and partners.
Supporting improved productivity; greater customer engagement; less cost and greater ease of doing business—mobile apps can give you a significant competitive advantage. The time for transformation is now; but many organizations are struggling with the time-to-value proposition of their mobile app initiatives, while others still desperately need a way to simply get started.
In 2013, MIT Sloan Management Review and Capgemini Consulting conducted a survey of 1,559 executives and managers in a wide range of industries to understand how businesses succeed or fail in using digital technology to improve business performance. Their responses indicate that while business leaders believe in the promise of technology to bring transformative change, they are frustrated with how hard it is to realize the benefits. While 78% of respondents said achieving digital transformation will become critical to their organizations within the next two years, a full 63% said the pace of technology change in their organizations is too slow.
A Paradigm Shift
To date, enterprise mobile app development has been an expensive, time-consuming and disruptive process, requiring extensive coding and heavy leaning on internal or outside development resources. As well, this traditional model lacks the responsiveness needed to deploy apps in an agile and iterative fashion to reflect business process changes due to customer feedback, regulatory requirements, etc. Adding to these challenges, organizations’ legacy applications that house essential data and business process logic often present difficulties in translation into today’s “digital by default” mobile app world.
To address the need for speed and agility in mobile app development, many organizations are seeking quicker alternatives to traditional programming platforms, say Forrester analysts, a result of “new app-delivery thinking.” This is giving rise to a new type of platform that puts easy-to-use tools (with low or no coding required) in the hands of business process owners to empower organizations to move their mobile initiatives forward.
These new rapid mobile app development platforms enable business users and IT to easily build and manage native “smart mobile apps” for enterprise use on a wide range of mobile devices that are:
- Rapidly developed and deployable in minutes;
- Fully integrated with back-end systems and enterprise applications; and
- Securely delivered with integrated enterprise-level security with bring-your-own-device (BYOD) capabilities.
Rapid mobile app development in the hands of business process owners—enabling them to model and deploy apps with no coding required—is incredibly empowering to businesses. These mobile apps can be fully integrated with the systems of record that run and drive the business, and developed in accordance with corporate IT guidelines and specifications. Organizations gain speed-to-market mobile app satisfaction without sacrificing corporate IT control and peace-of-mind.
Doing Business the Smart Mobile App Way
Smart mobile apps help everyone get business done anytime, anywhere, whether they are connected to the Internet or not. Executives from Host Hotels & Resorts, a Fortune 100 real estate investment trust, describe how the ability to rapidly develop smart mobile apps has transformed their operations.
“We are highly mobile people in our jobs,” says Larry Oleck, vice president of capital expenditures for Host Hotels & Resorts. “We are always traveling to our real estate assets and reviewing the work. At the same time, we have to approve and review and do actions with the software on a daily basis. So having a mobile app platform that allows us to accomplish this from wherever we are is tremendous.”
Lower wait times and more accurate budgets have translated into more fluid cash flow, more productive contractors, and higher quality construction. Most importantly, capital improvements aligned with what guests really want invariably results in more revenue and higher profits over both the short and long term.
“I rely on accuracy of information; and the only way I can get accurate information is to give something to someone that’s accessible,” says Katie Palmer, vice president of capital financial services for Host Hotels & Resorts. “Now wherever they are, out there doing what they do, they’re constantly working inside the system. And they love it. As a result, I have the ability to paint a picture of the state of affairs across the entire organization that’s as close to reality as possible so the most senior executives and everyone down the chain can make the best business decisions.”
Mobilize Enterprise Innovation
Mobile apps are radically changing the business landscape, dramatically improving the productivity and efficiency of employees in the field, as well as customers, partners, suppliers and others who need access to vital enterprise data and processes on the go. The sheer velocity and the invasive nature of digital disruption can seem overwhelming, but now is the time to act. You can take control of your mobile app destiny and empower your business with rapid, cost effective and agile enterprise mobile apps.
Interneer is a leader in business process management software for process automation applications and highly scalable smart mobile apps for enterprise use. KMWorld recently selected Intellect MobileApps as a 2014 “Trend-Setting Product.” Intellect MobileApps enables knowledge workers to easily and quickly build mobile apps for business without requiring any programming or coding. The intuitive drag and drop user interface is user friendly and designed to empower business users and IT departments. Interneer is available as a SaaS offering on a subscription basis in the cloud or can be installed on-premises. Interneer has hundreds of customers, including Circle K, FirefightersFirst Credit Union, Jacobs Engineering, Silliker and Host Hotels, in numerous markets, including financial services, retail, manufacturing, healthcare, education, energy and the public sector.
Call 800-558-6832 or 310-439-9680, email sales@interneer.com, or visit the Web at: www.interneer.com.
1. Michael Fitzgerald, Nina Kruschwitz, Didier Bonnet and Michael Welch. Embracing Digital Technology: A New Strategic Imperative, an MIT Sloan Management Review Global Executive Study and Research Project, Oct. 7, 2013.
2. Clay Richardson and John R. Rymer. New Development Platforms Emerge for Customer-Facing Applications, Forrester, Aug. 6, 2014.