At their press conference this past week, Spotify revealed that while music will always be its bread and butter, it’s time to move into new territory, starting with podcasts and video. The Swedish streaming service is going to be coming at this from all angles by working with some of the biggest content producers in the business and commissioning and creating their own original series. This was only one part of the company's massive announcement, which also included details about their new commitment to helping listeners run better and faster.
Well known brands like Vogue, The Tonight Show Starring Jimmy Fallon, Nerdist, and Elite Daily have all signed on with the streaming service to allow their already-available content to be published on a new section of Spotify. During the announcement, Daniel EK, the company’s CEO and founder, mentioned that some of the names may also end up producing original content in the future as well.
Here are the networks, publications, and companies mentioned in the initial announcement from Spotify:
Disney - Jimmy Kimmel Live,
NBCUniversal - The Tonight Show Starring Jimmy Fallon, Late Show with Seth Meyers, E! News, The Soup, The Grace Helbig Show, Brew Dogs
Turner Broadcasting - CONAN and Adult Swim’s Robot Chicken, Aqua Teen Hunger Force, Rick and Morty and Tim & Eric's Awesome Show
BBC BBC News, Top Gear, BBC Earth, BBC Brit
Vice Media - Vice News
Condé Nast - GQ, Wired, Vogue
Slate - Culture Gabfest
TED - the organization famous for their talks have made playlists of some of the best presentations.
Nerdist - The Nerdist Podcast, Nerdist News
CBS Radio - talk radio
Epic TV - Epic takes users along for extreme sports, including surfing, climbing, mountain biking, and a lot more.
TWIT - This Week in Tech
Blucora Media - How Stuff Works, Stuff You Should Know, Stuff to Blow Your Mind
Elite Daily - Insights, 5 Stages, Generation Why
Tastemade - food, drink, travel for Millennials
PRX - 99% Invisible Podcast, The Moth Podcast
I Am Rapaport - Actor/Director Michael Rapaport shares his strong, funny & offensive points of view on life, sports, music, film & everything in between.
Harper Collins - content to be announced later
American Public Media - Marketplace radio show, The Splendid Table radio show
WNYC Studios - Radiolab, Freakanomics Radio
As mentioned, Spotify is also going to go from just a platform where content is consumed to one that creates its own works as well. In addition to the few ongoing series they already have (live sessions with musicians, etc.), the company has announced six new programs, with several more likely to come in the near future.
Presenting - radio shows presented by artists like Icona Pop, Tyler the Creator and the Odd Future crew, and Jungle.
A Full English - filmed chats over breakfast between musicians and personalities about their differences.
Incoming - the best new music around, presented by journalist Joe Levy and his guests.
Amy Poehler's Smart Girls, Dance Move of the Day - pretty much what it sounds like.
Guest List - a video series that will question singers about odd topics, such as what they’d sing in the shower or what they want played at their funeral.
Turntable - dinner and a show with famous musicians and chefs.
