Former Google Executive Accepts Vice President of Sales Role at Aptaris

Aptaris™, a leading provider of enterprise marketing and promotions management solutions, announced the appointment of Dave Wrigley as vice president of sales. Wrigley brings more than 25 years of experience in senior management positions in the consumer packaged goods industry, advertising and marketing services, spanning grocery, apparel and big box retailers.

“Integrating traditional retail marketing programs with evolving technologies and promotions platforms is Dave’s strong suit and his success at Google positions him well to collaborate with clients on their omni-channel communications,” said Tom O’Reilly, CEO of Aptaris. “Dave’s experience at renowned brands such as Google, Valassis, Dial, Smucker’s and as a pro ball player for the Pittsburgh Pirates, allows him to identify inflection points and suggest pivot strategies in support of our clients’ campaigns.”

Wrigley took this position soon after the successful launch of the Aptaris vendor portal solution, which was developed to assist retailers in the promotional management, billing and proof of performance areas.

“This is a task-heavy industry, and retailers are looking for creative ways to fix the issues they face each day,” Wrigley said. “The Aptaris suite of products is designed to have an immediate and positive impact to help retailers reach their goals. I am excited to be part of the dynamic change that Aptaris is delivering.”

Most recently, Wrigley was at Google serving as strategic partnership manager. While there, he introduced a new product, Google CPG Offers, and doubled the Zavers by Google footprint.

Prior to Google, Wrigley was vice president of sales at Incentive Targeting where he expanded the grocery and CPG network. As vice president of sales at Infogroup, Wrigley managed the largest sales vertical.

Wrigley was at Valassis for more than nine years, most recently as director of sales for strategic grocery accounts. In addition, Wrigley served in senior account roles at Catalina Marketing, The Dial Corporation, Bonacker & Leigh Food Brokers, and J.M. Smucker Company.

About Aptaris

Aptaris connects the entire marketing and promotions management process for seamless omni-channel customer communications. Aptaris streamlines systems, processes, and data — from the moment of deal initiation through implementation to settlement and post-promotion analysis. Retailer merchandising, marketing, advertising, and store operations departments work better together to quickly identify opportunities, improve communications, get more from budgets, and drive profitability. In a world of fewer resources and growing complexity, Aptaris helps marketers do more with less. Aptaris supports national retailers, distributors and consumer goods vendors. www.GoAptaris.com.