Kanye West is a walking quotable. During his heated spat with Sway Calloway last November on Shade45, Yeezy spawned the golden line, “It ain’t Ralph tho!”
The fashion reference eventually made its way to seasoned designer Ralph Lauren in an interview with Style.com‘s Dirk Standen.
DS: I don’t know if you heard this, but there was a famous radio interview that Kanye West did. He was talking about this clothing line that the host of the show owned, and he said, “It ain’t Ralph, though.” The idea being, it’s not Ralph Lauren level, that Ralph is now a byword for a certain …
RL: Oh. [laughs] So an adjective. It’s very Ralph.
DS: It ain’t Ralph level.
RL: That’s very cool. Well, that’s great. If I were to cater to Kanye, he would know that I’m catering to him. The fact that I make what I make—he gets it. He gets the quality and he respects it. And I think that’s the key, why I work all the time is to do that. That’s the fun.
Read the full Q&A with R.L. here.