Fashion
Urban Outfitters Is Finally Growing Up
The retailer ditched teen customers to get back to its hipster core — and it's working
A woman checks her cell phone outside an Urban Outfitters store in San Francisco on Aug. 11, 2011.
Photographer: David Paul Morris/BloombergThis article is for subscribers only.
A year ago, Urban Outfitters set out to get older. Now the company is finally showing its age.
The Urban Outfitters brand posted a 4 percent increase in comparable sales on Monday, its first bump in a year after three quarters of same-store sales dips ranging from 7 percent to 12 percent. That's an important milestone for a brand struggling to redefine itself and lure shoppers back into stores.