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HATCH program to continue

062615-More-than-100,000-eg

The partnership between Elanco, Kroger, Rose Acre Farms, and consumers to provide eggs to the food insecure will continue.  Bert Payne, operations director for HATCH says the pilot program was a huge success.  “Through the cooperation of the corporations and more importantly the participation of the consumer in making that choice to buy a medium dozen Kroger eggs results in that one egg being donated,” he says.  “And that’s been done over and over and over again – as you can tell by the numbers being donated today.”

Through the HATCH program, for each dozen Kroger-brand medium size eggs purchased at participating locations, one egg was donated to central Indiana food banks.  In the pilot, over 100,000 eggs were donated to over 8,000 food insecure families.

Bert Payne, Elanco

Cindy Hubert, executive director for Gleaners Food Bank says eggs are a vital component to a child’s diet.  “It’s really huge the way Kroger and Elanco have gone about making sure that we as consumers and families are participating in the hunger relief,” she says.  “We’re buying the eggs and then they are being donated.  Now I’m not going to tell you that this fills all the need – but it makes a huge dent.  We just need more and more of this type of donation and effort to make sure people in our communities are fed.”

Cindy Hubert, Gleaners Food Bank

Payne tells Brownfield the program will expand in the future.  “And we’re looking at how to best do that,” he says.  “As we start, we want to make sure we are very careful to not create expectations that we can’t live up to.  But right now the program has exceeded our expectations.  As we look forward I think you’ll see it expand in Indiana and to Illinois as we continue to partner with our companies.”

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