NQ Mobile (NQ, Financial) has developed a key plan and long-term strategy for delivering yearly revenue growth. The company has implemented a platform strategy, accelerated by acquiring FL Mobile and Nation Sky.
In 2013, NQ enhanced its gaming and enterprise businesses as well as also added a major component to the platform and improved its advertising traffic strategy. NQ has enhanced its customer engagement significantly in 2014 by shifting from mainly productivity and security applications to introducing and scaling new products in the market like music, image search, NQ-live and Showself.
The way ahead
These new and innovative product launches are forecasted to gain significant traction, moving ahead.
The considerable traffic evolution and improvement of its developing consumer product line has attracted significant engaged users, which is estimated to place NQ in an extremely solid position for initiating that traffic monetization, going forward.
Currently, NQ has over 159 million monthly active users of which over 40% of its active users are arriving from developing application including consumer passion points such as messaging, gaming, social entertainment, music search and the numerous ways in which consumers can connect with persuasive content on their mobile desktops or home screen leveraging NQ Live and improved engagement technology.
Hence, NQ is witnessing increased engagement with its emerging applications driving expanded current and new user base.
In about a year time, concluding the third quarter, NQ has implemented We Live or NQ Live on more than 95 million devices. It has recorded 13.6 million daily active users and 32.9 million monthly active users. These results are above its previously provided information at the starting of August of 75 million devices transported, 4 million daily active users and 13 million monthly active users. This excellent performance of NQ paves the way for the significant company growth, going forward.
The social entertainment platform of NQ has recorded more than 2 million monthly active users in the concluding third quarter witnessing 5 times growth by closing its acquisition. Showself has registered more than 2 million monthly active users by the third quarter last, which is again 5 times growth since the acquisition announcement.
Gaining traction
Music Radar is the company’s Music Radar application which has recorded 8.8 million monthly active users. NQ Mobile users and users from its technology incorporation partners are creating 9.2 million daily search queries by the third quarter conclusion. NQ has identified that music is very popular among its consumers and has included it at the top of the Query by the Audio Fingerprinting and Singing and Humming contests in MIREX last year.
The company seems to have rightly identified the growth prospects and is executing brilliantly on the same, moving on an accelerated growth trajectory.
Yipai is NQ Mobile’s image-based search platform which is delivering 32 million daily impressions, which is thrice the number of daily impressions recorded since the closing of its acquisition.
The entire coverage of NQ Mobile’s online and offline advertising business reached over 540 million exclusive users or devices. In the third quarter conclusion, the applications count allowed on its platform was over 75,000. Further, NQ Mobile is believed to be a leader in mobile advertising platform on Android and has decided to develop into a leading iOS provider as well.
Going forward, NQ Mobile targets on rephrasing the services of Facebook (FB) having a huge one billion user base.
Conclusion
For this year, NQ Mobile again moved its focus toward developing a chronic line of users generating significant revenue streams depending on regulated products NQSky. NQ Mobile also executed a key strategy to apply channel sales and follow better customers with additional resources and advanced brand names. At present, its customers include the carrier virtual platform solutions for China Telecom and China Mobile, Express in the logistics sector, Bank of China in the financial services sector, China National Offshore Oil Corporation, a state owned enterprise and the National Information Center in the government sector.
