MillerCoors Taps New Marketing, Sales Heads In Shake-Up

MillerCoors is reshuffling its senior executive team, naming new leaders for its sales and marketing units late last week. The brewer has appointed David Kroll as its new chief marketing officer, replacing Andy England, who is leaving to pursue other interests. Kroll joined MillerCoors in 2012 as vice president of innovation, and has also held commercial and marketing roles with Dyson, Wrigley and Procter & Gamble.

Meanwhile, Kevin Doyle has been named president, sales and distributor operations, replacing Ed McBrien, who served with the company for two decades. Doyle has been with MillerCoors since 1983, most recently as chief commercial solutions officer. Kroll and Doyle will both report to interim CEO Gavin Hattersley, who said changes were needed to improve MillerCoors’ volume performance. Top brands Coors Light and Miller Lite were down 3% and 2% respectively in 2014, according to Impact Databank, compared with an overall U.S. beer market decline of 0.2%.

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Tagged : Coors Light, Miller Lite, MillerCoors

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