Starting Wednesday, Bluemercury CEO Marla Malcolm Beck’s skin-care line will be made available to 95 million households via HSN. Beck created M-61 in 2010 in response to feedback from consumers looking for skin-care products made without any parabens, artificial fragrances, or sulfates.
HSN’s 24/7 curated retail channel will give M-61 a much bigger platform for the product. “With HSN, we will be able to reach an entirely new audience of women who are savvy about their beauty products, and know a great value when they see it,” said Beck in a press release.
In celebration of the launch, M-61 is also releasing brand new sets featuring the Hydraboost Eye, a cream that aims to reduce eye puffiness and fine lines; the Perfect Cleanse, a cleanser with mandarin orange and grapefruit; and the Hydraboost Cream and Serum moisturizers.
Caroline Cunningham joined Washingtonian in 2014 after moving to the DC area from Cincinnati, where she interned and freelanced for Cincinnati Magazine and worked in content marketing. She currently resides in College Park.
