Vuarnet’s Shades Cover Bond’s Baby Blues as Brand Eyes Revival

In the latest James Bond film “Spectre,” actor Daniel Craig complements his Tom Ford jacket and slacks by donning a pair of aviator sunglasses with black leather side shields.

Vuarnet, the closely-held French company which makes the eyewear, didn’t pay for the product placement, yet it comes at an opportune time -- just as it reissues the vintage Glacier shades worn by Craig at a price of $600 a pair. The goal is to recreate past glories, the biggest of which was the brand’s sponsorship of the 1984 Olympic Games in Los Angeles.