New Molson Coors CEO has his eye on craft-beer boom

BLOOMBERG Molson Coors Brewing Beer bottles light
Bottles of Coors Light beer move along the production line at Molson Coors Brewing Co.'s brewery and bottling plant in Burton-upon-Trent, UK.
Chris Ratcliffe | Bloomberg
Mark Harden
By Mark Harden – News Director, Denver Business Journal
Updated

He's only a few weeks into his new role as chief executive of Molson Coors Brewing Co., but Mark Hunter is already grappling with "headwinds" and "challenges."

He's only a few weeks into his new role as chief executive of Molson Coors Brewing Co., but Mark Hunter is already grappling with "headwinds" and "challenges" facing the global brewer.

The Denver Post's Steve Raabe reports that Hunter and other executives at Molson Coors (NYSE: TAP) used those two terms several times in last month's earnings call with analysts.

Hunter, 52, tells the Post that he plans to increasingly focus on the craft-beer segment in response to "the needs and preferences of our consumers" (leaving aside the spirited debate over whether a product from one of the world's largest brewers, such as Blue Moon, can truly be called "craft"). He also says the Denver- and Montreal-based company "has a desire to look at craft acquisitions."

And Hunter wants to bolster Molson Coors' marquee brands -- Coors Light, Miller Lite and Molson Canadian -- around the world.

> Click here for more from the Post.

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