Pursuits
Under Armour CEO Relishes Bidding Up Nike’s Durant Deal
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Under Armour Inc. Chief Executive Officer Kevin Plank isn’t deterred from pursuing major endorsement deals after being outbid by Nike Inc. for NBA star Kevin Durant -- quite the opposite.
“We wanted to send a message to every athletic director, to every president of every team club, to every league commissioner,” Plank said in an interview with Bloomberg TV’s Stephanie Ruhle yesterday. “If you have a deal, there’s no deal too big for us.”