Join us for a fully interactive workshop that will provide valuable insights on leveraging LinkedIn for B2B Marketing and Lead Generation for your organization. As the most prolific business networking site, one in three business professionals has an account, yet there are still many that aren’t taking full advantage of the opportunities that can be gleaned from this marketing tool.

Dominate your market by creating more vibrant, branded and interactive Company Pages and LinkedIn Personal Profiles. Use LinkedIn to generate greater visibility and brand awareness, as well as drive leads, both inbound and outbound. Having directly worked with thousands of clients, Viveka von Rosen has developed several best practices as well as hands-on LinkedIn Workshops proven to be extremely successful in the LinkedIn space.

The day will focus on B2B lead generation, business development and social selling strategies specific to the AEC sector. You will learn the conventional elements of LinkedIn statistics (the why) and best practices (the how) regarding LinkedIn security, profile optimization (personal and company), network development and engagement, as well as TOMA (top of mind awareness) and SME (subject matter expertise) practices.

Why Attend?
By the end of the day, you will be able to:
Create effective Company Pages and Groups through Branding and Positioning training
Use LinkedIn optimally for increased exposure, connections search and candidate discovery and engagement.
Stay clear of “fatal” mistakes on LinkedIn that inhibit functionality (and may result in extensive loss of functionality)
Build your “list” – sharing your company with connections and clients
Attract clients and connections to your mailbox.
Expand your network exponentially beyond your existing database
Make informed choices: Prospecting employees, vendors, clients, partners, competition
Manage Your LinkedIn Activity – and how to keep your time on LinkedIn directed, focused and strategic

Who Should Attend:
This training will help both new and seasoned LinkedIn users move from newbie to proficient to expert.
Marketing Professionals
Communications Specialists
Prominent Members of a Firm
Social Media Coordinators
B2B Sales Team

Viveka von Rosen is author of LinkedIn Marketing: An Hour a Day, contributing “expert” to LinkedIn’s official “Sophisticated Marketer’s Guide” and is known internationally as the “LinkedIn Expert”. She is the CEO of Linked Into Business and co-founder of LinkedProspecting.

Viveka has 30,000+ first level connections and a network of over 38 million people on LinkedIn, and 86,000+ followers on Twitter. Her seminars, webinars and workshops have taught and trained well over 100,000 people.

Both LinkedIn Corp. and Forbes have listed her as a top social media influencer, and she has been cited in Forbes, Money Magazine, Simple Living, Ragan, CNN, Mashable, The Miami Herald, Social Media Today and The Social Media Examiner.