Deals
From Snitch Pill to Xbox Sensors, Novartis Goes Digital
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A decade ago, Joe Jimenez was peddling ketchup and baked beans. Now he’s using Microsoft Corp.’s gaming technology and embedding Google Inc. sensors in contact lenses to reinvent the world’s biggest drugmaker.
As Novartis AG’s chief executive, Jimenez is barreling down untested paths at the frontier of biology and digital technology to prepare for a future in which the use of smartphones and other digital devices to monitor health will be the key to getting paid.