MEDL Mobile and the National Rifle Association (NRA) Creating Mobile App Promoting Gun Safety and Education

FOUNTAIN VALLEY, Calif., Feb. 9, 2012 (GLOBE NEWSWIRE) -- MEDL Mobile, Inc. MEDL, an incubator and aggregator of mobile technology, announced today that it has been Licensed by the National Rifle Association (NRA) to develop mobile entertainment technology strategy for the organization, starting with its first entertainment shooting app which through various methods promotes gun safety via a series of educational information within a gaming environment.

"We wanted to provide current and future shooters with an entertaining way to learn about gun safety, so we partnered with MEDL Mobile to create an experience in which users engage in target practice at the NRA Headquarters shooting range, enter tournaments, compete online and invite friends to participate, all while learning important firearms safety information along the way," said Mike Marcellin of the National Rifle Association. "The app will even allow users to look up state-by-state gun regulations and other helpful information, all within a fun, interactive game environment."  

"The NRA needed a way to interact beyond its 4 million active members, an enormous following that may not otherwise engage with the organization -- until now," said Andrew Maltin, CEO of MEDL Mobile. "Reaching a very large membership and communication to supporters are a few of the many challenges a mobile strategy can help a business or membership organization overcome." 

The NRA's first interactive mobile game app is expected to debut in the spring of 2012.

About MEDL Mobile

MEDL Mobile Inc., an early leader in the emerging mobile applications software market, is engaged in the monetization of mobile apps through four primary revenue generating platforms: (i) development of customized apps for third parties to monetize their particular intellectual property, persona or brand, (ii) incubation of apps in partnership with third parties and from a library of more than 85,000 original apps concept submissions, (iii) sale of advertising and sponsorship opportunities directly to brands and (iv) acquisition of apps from other developers and use of a proprietary application programming interface, or API, to make Apps recommendations for our user base. 

For more information about MEDL Mobile, please visit http://www.medlmobile.com.

The MEDL Mobile Holdings Inc. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=11366

About the NRA

Established in 1871, the National Rifle Association is America's oldest civil rights and sportsmen's group. Four million members strong, NRA continues its mission to uphold Second Amendment rights and to advocate enforcement of existing laws against violent offenders to reduce crime. The Association remains the nation's leader in firearm education and training for law-abiding gun owners, law enforcement and the military.

For more information about the NRA, please visit http://www.NRA.org