Pursuits
Drivers Would Pay Up to $1,499 for Added Tech, Study Says
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A majority of U.S. drivers are willing to pay as much as $1,499 to have high-tech entertainment and safety devices in their vehicles as consumers demand more connectivity, according to a Harris Poll.
Back-up cameras, USB ports and smartphone charging are among the top desires, according to the online survey of 1,033 vehicle owners done for researcher AutoTrader.com. About 55 percent said music streaming services such as those of Pandora Media Inc. and Spotify Ltd. make driving more enjoyable.