Knowing better bedding leads to better birds, Sanderson Farms' growers Chris and Ben Stancill from Ayden, North Carolina, have taken steps to ensure their birds’ health and welfare are maximised. In partnership with Thrivez, a new purpose-grown poultry bedding, Stancill Farms is now growing this custom crop, cutting an bagging their own bedding, only a few miles from their chicken house.

Sanderson Farms’ Director of Production, Randy Pettus, explained: “Our values put Animal Health and Animal Welfare as top priorities. Controlling our birds’ bedding source ensures comfort, dryness and strong livability for every flock. The fact that it’s a renewable resource makes it even better because we are always seeking out ways to reduce our impact on the environment. This programme fits well with our values and goals for the future.”

Jeff Wheeler, CEO of Thrivez, commented: “Thrivez was created with the mission of providing those who care about the health and well-being of their animals, an affordable, superior option to alternative by-product sources. Sanderson Farms’ leadership in the Thrivez programme showcases a new model for bird bedding.”

In partnership with farmers and landowners, the crop is grown for local customers, providing a dedicated supply for the poultry industry. Thrivez proprietary bedding is purpose-grown and custom sized, ensuring integrators and growers have maximum comfort, absorption and livability for their birds.

Mr Stancill added: “It is good for the environment, good for the birds and a smart step for both of our companies.”