Jim Cramer Wouldn't Buy J C Penney, But Likes Macy's

, Jim Cramer said that there is a risk in buying

at $7. He added that the stock won't go down 100 percent but it also won't go up much.

fell 8.51 percent on Thursday after missing on earnings and Cramer sees a lot of question marks. There is a new, unproven CEO and the company is struggling because of a terrible competitive disadvantage. Cramer believes that the company needs to spend on technology to catch up with

and

and it seems to him that it won't have enough money to do so. He believes that this is the key issue for retailers and because J C Penney lacks in this area, Cramer would rather own

.