Domino's Pizza stores in Phoenix, Scottsdale to offer pizza theater experience

Domino's Pizza is giving its corporate stores in Phoenix and Scottsdale a new look that allows staff to be able to engage with its carry-out customers.

The Michigan-based company is transforming its stores across the nation with a "pizza theater" experience that allows customers to interact with staff and watch pizza crust dough being hand-tossed and covered with sauce and toppings.

Store features include an open-area for viewing the food preparation process, an electronic screen to track carryout orders and chalkboards to allow customers to write quotes or expressions or leave feedback for the store team members.

"We are so excited to offer our customers an even better, more interactive experience," Ross Behrman said, Domino's Pizza director of corporate operations in Arizona. The company has 104 stores in Arizona. "Now, customers can actually watch and track their pizza being made, each step of the way."

The redesigned stores in Phoenix and Scottsdale include:

· 7908 E. Chaparral Road in Scottsdale

· 6929 N. Hayden Road in Scottsdale

· 23359 N. Pima Road in Scottsdale

· 1850 W. Indian School Road in Phoenix

· 4284 W. Thomas Road in Phoenix

· 8501 N. Seventh St. in Phoenix

· 10411 N. 35^th Ave. in Phoenix

· 13843 N. Tatum Blvd., Suite 7, in Phoenix

To enhance its carry-out service, the company recently launched its ordering app for iPad and voice ordering apps for iPhones and Androids. Founded in 1960, the carry-out pizza chain, reported $2 billion in global sales for its 2014 second quarter. Franchise owners account for nearly 97 percent of the Domino's Pizza stores.