Staples Enters into Agreement to Acquire Canadian Promotional Company

Staples, Inc. and Golf Town Canada Inc.,announced they have reached an agreement for Staples to acquire Accolade Promotion Group, a leading distributor of promotional products in Canada.

The acquisition will build on Staples’ position as the largest distributor of promotional products in North America and will significantly expand the breadth of offering for its customers.

Terms and conditions of the acquisition were not disclosed.

Accolade Promotion Group (APG) designs and delivers promotional merchandise for a number of well-known brands. As a full-scale promotional merchandise agency, Accolade Promotion Group is recognized for its creative and innovative approach to serving brands.

“The acquisition will further Staples’ ability to bring customers a strong brand partner with a broader offering in Canada,” said Steve Bussberg, senior vice president, Staples Advantage, responsible for Staples Promotional Products business, in a press release “APG’s vast experience serving customers in the financial and oil & gas industries will complement our strengths in the automotive, manufacturing and consumer goods industries.”

“We are looking forward to joining forces with Staples to more effectively deliver a great customer experience,” said Dan Craig, managing director, Accolade Promotion Group. “The acquisition will allow us to expand our global reach and extend the benefit of significant investments in technology, compliance and supply chain.”

Accolade Promotion Group is currently a division of Golf Town.

Upon closing, Accolade Promotion Group will become part of the Staples family and Craig will become the managing director of SPP Canada.

Pam Westman, the current managing director of Staples Promotional Products in Canada will lead the integration of the acquisition and spearhead global expansion.

Headquartered in Framingham, Staples operates throughout North and South America, Europe, Asia, Australia and New Zealand.

Golf Town is a division of Austin, Texas based Golfsmith International which operates Golf Town stores in Canada, Golfsmith stores in the U.S. and each brand’s respective websites.