Finn Partners is acquiring Nashville's DVL Public Relations & Advertising and Seigenthaler PR, which have merged.

fpThe recast DVL Seigenthaler, a Finn Partners Company, becomes the No. 1 firm in Music City and a powerhouse in the Southeast with fees of $11M and 80 staffers.

The acquisition positions the New York-based firm with $65M in fees and 450 people.

Nashville, which Time last year called "the south's red-hot town," has an "economy on fire," booming cultural scene, world-class medical facilities and rising universities, according to Peter Finn.

Praising the business philosophies and work quality of DVL chief Ronald Roberts and Beth Seigenthaler Courtney, Finn looks forward to joining forces with them.

Roberts will helm DVL Seigenthaler with Courtney as president. They report to Richard Funess, senior managing partner.

DVL and Seigenthaler clients include Airbus DS Communications, Bridgestone Americas, Brown Forman, Electronic Recyclers International, Goodwill Industries, JM Smucker, LifePoint Hospitals, Metropolitan Nashville Airport Authority, Nashville Electric Service, Natural Resources Defense Council, Regions Financial, and Singer Sewing.

SGP Worldwide handled the deal.