Paramount Pictures, the company that turned Hasbro toys "Transformers" and "G.I. Joe" into feaure franchises is back at it with "Beyblade."

A live action feature starring the customizable toys that represent traditional Japanese fighting tops is to be produced by Mary Parent through her Disruption Entertainment banner along with Paramount, who has aquired the rights, reports Deadline Hollywood.

"Beyblade" toys are manufactured by Takara-Tomy, the same creator that conceived "Transformers," and they have already inspired several TV series, cartoons and video games on an international scale.