Communications agency Grey Healthcare Group (ghg) is to team up with data technology expert OptimizeRx to help pharma companies make better use of patients’ electronic medical records to support healthcare providers.
The two companies will jointly market existing and newly developed products that utilise OptimizeRx’s SampleMD technology, which allows physicians to access a wide range of patient healthcare data from their desktop.
The expanded set of services that ghg and OptimizeRx expect to deliver includes information for healthcare professionals about coupons, patient education and products, as well as virtual sales rep support. These will all make use of OptimizeRx’s network of 350 electronic medical records, which cover 250,000 healthcare providers.
The partnership comes at a time when healthcare providers are increasingly reliant on electronic medical records for information and workflow management, said the companies, adding that their new tools would allow manufacturers to integrate their programmes at point of context.
Both ghg and OptimizeRx also noted that physicians have increasing time pressures and are less likely to see a sales rep face-to-face to learn.
“The more we can support the physician with impactful engagement tools the way they want them, the better they can help patients adhere to treatment plans and live healthier lives,” said Lynn O’Connor Vos, CEO of ghg.
“These new tools will help pharma better support physicians with the information they need, when they need it, through the channel they access most. This will transform the physician-pharmaceutical relationship and positively impact people’s lives.”
OptimizeRx chairman and founder David Harrell also welcomed the partnership.
“Our clients and platform partners are excited about further developing technologies to automate information the doctor has deemed valuable in treating patients. ghg offers the ideal partnership to develop and deliver ‘better access to better healthcare’— which is our mission,” he said.
